Exploring the Structural Conditions Shaping Business-to-Consumer Electronic Commerce

Designing the Trust Experience for Business-to-Consumer Electronic Commerce

E-satisfaction in Business-to-Consumer Electronic Commerce

E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an e-commerce context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer online purchase intention. Th...

An agent-based model for consumer-to-business electronic commerce

Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to unite a group of candidate buyers’ c...

Trust in consumer-to-consumer electronic commerce

We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-comm...

Week 6: Business-to-Business Electronic Commerce

The value and impact of business-to-business e-commerce are not as easy to measure as business-to-consumer e-commerce. As Subramaniam and Shaw pointed out in their article, eight factors affected the value of a Web-based B2B procurement system. These eight factors are type of process, complexity of process, size of the business unit, dominant type of B2B process, degree of centralization, integ...